How chris w/ force started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We sell mechanical equipment such as Boilers, Chillers, Air Compressors, Variable Refrigerant Systems, Air Handling Units to Mechanical Contractors and End Users.
Industrial and Architectural Industries.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Reds: Energy, action, passion and love.
Greens: Growth, harmony and success.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I would like to have some sort of Graphics such as a shield or other design with an "F" in it that can be used separate (Something that would look cool on a shirt or hat) from the full logo with the Name "Force Equipment". Buzzwords in the industry are "green", energy efficiency, reliable, etc...