The BMSI logo is in need of a refresh - it needs to look and feel more modern. However, BMSI is an established business and a leader in the packaging industry, so the logo should not be made unrecognizable.
The logo should include the letters BMSI using a clean, sans serif font in ALL CAPS, and the overall logo design should be smart and clean, using simple lines.
Consider adding a graphical element to the logo. It should integrate well with the letters BMSI, but should also be able to stand alone (possibly on business card or letterhead). The graphic should be representative of plastic packaging materials or the packaging process. Some ideas could be: plastic film sheets, rolls of plastic, multiple/overlapping layers, conveyor belts and rollers (packaging machine), etc.
Blue should be the main color used (med to med-light or med-dark). Would prefer the graphical element use 1-2 additional colors OR incorporate various tints/gradations of the SAME blue.