leif.ulstrup got their new logo & brand identity pack by running a design contest:
Create a clean, crisp, modern logo with allusion to the "beach plum"
Check out leif.ulstrup's Logo & brand identity pack contest…
We provide information technology consulting and solutions to business and government clients. We focus on adoption of emerging technology to enable innovation and competitive advantage in how our clients serve their customers and the public.
Other color requirements
Blue, White, Gold, Yellow/Orange, Yellow/Green
FINALISTS: Please see guidance posted on the comments section.... FINALISTS - very important guidance for this round: Guidance for the final round of 6 designers: Please focus on this guidance and ignore the qualifying round guidance that conflicts with this below. Primehook Technology LLC has been launched to help leaders in large businesses and government agencies take advantage of emerging information technology to bring innovative new services to their customers and constituents. The nature of how information technology will be developed and delivered is radically changing. We are in the midst of a “3rd wave” in information technology that be the focus of investment and attention for the next 15-20 years as the previous wave (client/server and enterprise transaction systems) declines. Software applications will become increasingly more important. Cloud computing platforms will become the norm for architecting systems. Mobile devices will be the primary way people do business on the internet. Agile development techniques will enable small teams of application developers and business people to quickly develop new applications and information services. Open source software use and development through world-wide collaboration will become the dominant approach to architecting systems. The focus of investment in large enterprises will shift from transactional systems to harvesting the power of “big data” and analytics to drive higher levels of value to customers and enable organizations to differentiate their services. Our clients will be innovators and “early adopters” who seek to gain a competitive edge in business or enable a government agency to bring more value to constituents, faster, and using fewer tax dollars. Although our clients are early adopters and innovators, the firms that our client sponsors work for are large and complex organizations that are generally risk averse. Our technology alliance partners are agile, smaller, and leading edge. They are leaders in cloud computing, open-source software, and the latest “big data” platforms. They need to see us as able to relate them and represent them at the same time we are able to relate to large businesses and government buyers. We are connecting these two worlds to bring value to both parties and must be able to work between these different cultures. We want to be seen as the trusted advisor and solutions developer for business and government leaders who want to achieve great things and make contributions to their respective organizations and fields. ________ What design aesthetic and logo will convey innovation, emerging technology acumen, smarts, professionalism, and a sense of stability and confidence? ________ I like the fact that many of you have picked up on the concept of “prime” as something special and the word “hook” as an object. Design principles I will use to evaluate the final designs: (!!!) simple and minimalist is great (& something unique)(a) stylized, and memorable icon(b) modern typeface that conveys the future(c ) something that will convey well on the web, mobile, trade-show booths, powerpoint slides, business cards and letterhead(d) works well with both white background and also a color background (maybe in negative relief)(e) a color scheme that works for this context (government and large business customers while at the same time working with small, high technology alliance partners who are more cutting edge) - how we can we look credible to both of those worlds? Features I found interesting during the contest: (i) deep blue as the main color (not vibrant or pastel purple) (colors I like: #720, 715, 565, 306, 307, 222)(ii) use of larger text for Primehook with Technology slightly smaller and below.(iii) Prime in one color (e.g., blue) and Hook in another (e.g., yellow/gold, or bright green, yellow/green, orangeyellow) and Technology in another (e.g., gray) <I’m not sure if this makes sense for the final design but it is something worth exploring>(iv) versions with the outline in the logo color such as a blue and the text and logo in white Stay away from (I know this contradicts the original design guidance - that was an experiment to see how people responded): (1) no purple and plum colors(2) no references to nature (e.g., leaves) since this makes it look more like an environmental services firm(3) no literal plums or references to the fruit in an explicit way Most of the presence will be on a web site. I want to use the bootstrap style web site and simple structure that works well on browsers and also mobile devices. Primehook is the name of a nature preserve near my home. It is a dutch word meaning "Beach Plum Point". The Plum color I am looking for would match up with this - http://en.wikipedia.org/wiki/Prunus_maritima. An abstract and very simple stylized allusion to this is what I have in mind.
US$ 899 Silver package
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
leif.ulstrup collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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