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- Prime Choice
How plandjh.bennington started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
Identify with style
Tell us a bit about who you are and the people you reach
This is a boutique micro brewery that aims to make a range of beer styles for people who are interested in high quality unique beers. The target audience has an adventurous palate and is willing to stray from the bland norm of commercial beers. They are also interested in matching beer styles with food and enjoy talking about styles and flavours and beer in general.
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Purples: Imagination, spirituality, royalty and luxury.
Reds: Energy, action, passion and love.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We will also need, at a later stage, to design bottle labels so the design needs to be adaptable for that purpose.
Also consider that each beer style will be differentiated by a specific colour for the bottle label.
We've attached a photo of a beer label from a New Zealand brewery which we like and it gives you an idea of how much information ultimately will go on a label - that's not including the back label which has more notes describing the beer and suggesting food matchings etc.