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How ranja.reda started their book cover journey
Equal - A Woman's Guide to Everyday Physics From Water Lilies to Twinkling Stars
Ranja Reda Kouba, Ph.D.
The author is a theoretical nuclear physicist, mother of 3 and feminist.
Two powerful trends are shaping today’s societies. The first is improving gender equality. The second major trend is accelerating technological progress.
Despite women’s undeniable empowerment, most women still fear technology. When it comes to physics, women all too easily turn into that little, insecure schoolgirl copying the answers from their neighbor and hoping not to be called on. Physics is Kryptonite for women. Already at the age of six, girls consider being smart a male trait.
True gender equality can only be achieved once women feel as confident talking about technology as do men. Equal aims at filling that blind spot in women’s confidence, with physics from woman to woman.
Core consumers who will buy this book are upmarket women aged 30–40 who are self-confident, working mothers yet have never quite understood physics and how everyday things work. They—up to now—find physics as incomprehensible as hieroglyphs, as thrilling as a church homily and as charming as a colonoscopy, because it has been presented to them in the wrong way. They refuse to believe that it takes a male sexual organ to understand technology. They live in San Francisco, New York or Chicago and are readers of Sheryl Sandberg’s Lean In, Arianna Huffington’s Thrive, and Chimamanda Ngozi Adichie’s We Should All Be Feminists. They follow Huffington Post Women, Oprah Winfrey, Michelle Obama and Emma Watson on Twitter and listen to Beyoncé and Rihanna. They watch Wonder Woman with their baby girls and cheer on as Ellen DeGeneres mocks the Bic company for introducing a pink pen for women. They adore Canadian Prime Minister Justin Trudeau for calling himself a feminist.
Book cover type
Don’t know yet
I don't like the female stereotype of high heels, but do like the simplicity
I like the clean design
What colors do you want to see in your design?
Other color requirements
Pls don't use pink as the primary color as it is too stereotypical
Please create an appealing beautiful cover for women, that is not too technical and not too stereotypical
What to avoid
Please do not use female stereotypes such as pink, high heels, lipstick, etc.