The difference between brand image and brand identity lies in whether it’s the consumers’ opinion about the brand or the brand itself trying to shape the consumers’ opinion.

While brand identity is the collection of elements that a company creates to portray an image to its consumer, brand image refers to the opinion consumers form about a brand.

what's the difference between brand identity and brand image
Check out our article on the difference between brand identity, brand and branding!
Learn the difference here.