Recently, we chatted with Logo & Web designer Joerg Meinhardt, an Austrian graphic designer based in Vienna, whose recent logo design and web template work caught our eye!
It comes as no surprise to us that he loves exploring the very basics of visual communication and have a deep passion for minimalism and corporate design. He’s currently working as a Graphic Designer at his own company and for many international companies.
Read on as he shares his tips and insight about the new Logo & Web category.
Name: Joerg Meinhardt
99designs handle: Joerg Meinhardt
How did you get started in design?
I started Graphic Design at the age of 15 and spent five years at „Die Graphische“, which is a Graphic Design School in Vienna. I realized my passion for Corporate Design very soon and catch up a new book about it every two weeks. The theoretical background of Design is what really drives me.
What attracted you to our Logo & Web category? What do you think about it so far?
As mentioned above, I really love the process of developing a visual communication for a company. I am sure many can relate, when I speak about “my babies”. I think it is natural to keep an eye on them. The first contact many of the logos make today, is online. Since I am like a newborn when it comes to programming, I was looking for alternative ways to get web-based projects done.
Talking clients into a template is somehow difficult (since my clients want fancy stuff). The new Logo & Web category ensures a client, who already decided to use a template based website.
Did you find web design difficult at first, especially after you’ve been mainly working on logo designs? How did you tackle this issue?
Web design was always something very special for me. I learned doing everything by hand and producing it on paper. A design which can move and respond is fascinating. After using Adobe Muse for a while, template sites became more and more attractive to me.
I never liked any kinds of limitations (actually I am learning to code right now), but they can be good as well. If everything is possible, it is good and bad at the same time. By using templates, the design process is very fast and effective.
Beside that, it is superb easy to use them and the web is full of tutorials. I try to spent one hour a day to learn something new or how to do something in a better / faster way.
What do you think are important points to consider when designing a web template?
As with every design, a web site has it‘s purpose. By knowing this purpose and the people who will visit the site, many questions are already answered. If the visitor is looking for information, there should be information. If you want to use the site as part of the branding, there should be emotion.
The most important thing is to keep it simple and effective. The human brain is lazy; don‘t make it think. The easiest way to do so is by using lines for guidance and points for fixation.
What advice can you share with your fellow Logo & Web designers?
Learn the basics. Use them. Harmony. Contrast.
Anything else you’d like to say/mention?
A graphic designer is a problem solver. Every time a client comes up with a solution (how something should look), it will result in a poor design. Ask the client what the problem is (what should the design do?) and come up with a solution. In my opinion, there is no other way to create something unique and working.