There’s no business like yours. You know it. We know it. And that’s why you’ve come to the right place. We’re taking a look at how businesses use unique logos to let their customers know how they walk off the beaten path.
There are tons of great ways to do it, so let’s jump in and check out some awesome examples that will inspire your next unique logo design.
Unique logos with unique colors
Here’s an easy way to let your customers know that you’re one-of-a-kind: use unique colors. So what makes a color unique, you ask? It’s all relative.
Take a look at your industry. You’ll likely see a lot of blue (it’s the number one logo color, after all). But you’ll also find that typical “Crayola” colors like red, green or purple dominate, too.
With that in mind, trying out colors like teal, turquoise or magenta in your next logo will set you apart on the color spectrum. Here are some great examples that use outstanding colors in an unusual way.
Unique logos with hidden meanings
Another way to let your customers know that you are unique is by dropping a concept that makes them think twice.
These examples have dual meanings and visual illusions. Take a look at the logo for Tiempo De Decision, which features a shape that represents both a cross and an hourglass. Not only does this create an interesting visual play, but it also plays with the reference to time (tiempo) in the name.
Two stories, one logo.
Unique logos that are rebellious
Your business might be unique because you break the norm. And that’s exactly what these designs do. They ignore the idea that logos need to be clean and perfect. They’ve got a punk attitude and are a bit more carefree and rebellious.
To create a rebellious logo, think about how to add a little more “mess” to your design. Use imperfect lines and shapes. Layer in some grungy textures. Or to be more literal, use punk imagery like studs and collars!
Unique logos that are surreal and weird
If you want to go completely out-of-this-world, go abstract. Check out these logos that enter into the psychedelic realm or are just plain weird. They’re a bit surreal and crazy at first sight. Actually, they might not make any sense. But this helps snap the viewer out of any preconceived notions they have about the design world. By using an intentionally logic-free design, you are letting your customers know that you do things your own way.
Be you. Be unique.
There’s no better way to capture the essence of your brand than a one-of-a-kind, unique logo design. No customer will ever forget a unique logo that surprises them, breaks the rules or is simply different. Get creative and grow your business with a logo that’s just as distinct as you are.